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Monday 25 March 2013

Jonah by Noel Caleb - fashion show behind the scene

Jonah, Noel Caleb, launch, The Sail, Singapore, preparations, Jiayun Una Zhu
My Jonah runway look by Jiayun (Una) Zhu

Fashion brand and on-line store Noel Caleb launched Jonah collection on the 23rd of March at the on the 44th floor of The Sail, 160 guests, bloggers, photographers, lifestyle, fashion junkies gathered for Saturday midday private party at the posh suite of one of the best condos in Singapore, overlooking Marina Bay Sands... 

Debuting as a model, I got a chance to see inside of event preparation and experience all of it from the beginning to the end. Here it is.
Beauties arrived to the venue at 7.30 am, and quickly set up for makeup and hairdo by the Makeup artists, RiaLeila DelaCruz-MaynesCruzin Ica Muñoz, Pippin Emerald , Sharon Pow, Imaah Zai, and others. Meanwhile Noel Caleb team was preparing venue and ironing our outfits. Special thanks to Rain, who made my smokey eyes look for a show. It was great girls hang out before show, as we were taking pictures, laughing, making hair to each other and, of course, training our walks a bit to the end. Then we dressed and hanged out with the guests, who started to arrive at 12 pm for a lunch. 1 pm - couple of touch-ups - messing curls and a little bit of more gloss to the lips, and here we are behind the curtain listening to Eileen's speech and video interviews, that were recorded week ago... 

Then... I didn't realize, but in couple of minutes, while we were actually walking, changing outfits, doing makeup touch ups, it was over! So fast. My feet even didn't get tired of high-high heels. The runway was over and we are already taking pictures with designers and guests, friends and teammates. Somehow it ended up very fast and I kind of didn't even catch the feel of nervousness before walk. All was easy and smooth. 
Special thanks to Jiayun (Una) Zhu, who caught the best of my look!
All my pics from the event are in special Album
Couple of facts: 
Jessica Ee was chosen to be official model for Jonah collection, Christabel Chua got special prize as the most popular Jonah model, who got the most Likes in Facebook. It was especially great, as she flew from Australia only for runway. And S size Jonah pink dress, that Jessica was wearing for last part is sold out right after event. Great success!
More pictures from the show, under scene preparations and etc are at Noel Caleb's Facebook page, models, photographers, makeup artists pages in Facebook. Enjoy!
To read my story from the beginning, check my posts:




Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
My smokey eyes for Jonah, Noel Caleb collection launch
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
...and nude lips for Jonah, Noel Caleb collection launch
Sharon Pow, Imaah Zai, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Makeup artists Sharon PowImaah Zai are working on Jonah models for Noel Caleb
Jacqueline Cheng and Minnie Mariano-Tan, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Jacqueline Cheng and Minnie Mariano-Tan - models are to help each others beauty - wavy hair mess for Jonah launch
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Noel Caleb team is preparing outfits for Jonah launch party @The Sail, Singapore
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Makeup artists Imaah Zai, working on Jonah model makeup @The Sail, Singapore
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Meanwhile... after makeup, waiting for my hairdo @The Sail, Singapore
Christabel Chua, Sharon Pow, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Makeup artists Sharon Pow is working on Christabel Chua' makup

Christabel Chua' makup, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Christabel Chua' makup for Jonah Noel Caleb launch @ The Sail, Singapore
Jacqueline Cheng and Minnie Mariano-Tan, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Jacqueline Cheng and Minnie Mariano-Tan - girls fun and mess before runway @ The Sail, Singapore
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
My smokey eyes and nude lips for Jonah, Noel Caleb collection launch
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
 Girls fun and mess before runway @ The Sail, Singapore
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Messy mess - before fashion show @The Sail, Singapore
RiaLeila DelaCruz-Maynes, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
My complete look - after wavy messy hairdo by RiaLeila DelaCruz-Maynes
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
My complete look - smokey eyes make up and wavy messy hairdo
Elaine Jasmine, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Elaine Jasmine, Walk training - carpet and high-heels
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Turn and pose training at the venue
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
All is ready - outfits, photographers, makeup artists
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Photographers just arrived
 Jacqueline Cheng and Juliana Chong, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Girls just before runway in Jonah collection outfits, Jacqueline Cheng and Juliana Chong
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Hair touch up before runway
Sharon Pow, Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Lips touch up before runway - Sharon Pow is ready behind the scene
Jonah, Noel Caleb, launch, The Sail, Singapore, preparations
Guests crowd - Jonah by Noel Caleb launch at The Sail, Singapore